Good enough isn't enough.......!!

The other day in the class, sir asked us to elaborate on the phrase ”Good enough is not enough” I Believe in the above statement and want to emphasize that this statement is gaining increasing importance in today’s competitive world. In today’s environment when each one is trying to gain competitive advantage over the others and trying to outperform others in the marketplace, the phrase “good enough is not enough” aptly reflects the fact that we surely need something more than just good enough. When it comes to your customers, your family, your community, a sport, or your own personal development – good enough is just not enough. Let us consider the case that you are an entrepreneur and you are running your own business. In such a situation, being good enough will put you out of business as there will be ample others who will do it better than you and throw you out of the market.

In your career, being good enough will keep you where you are at best, and more likely result in your getting smaller rewards that you hoped for. Good enough is not enough because the universe aligns with those that are willing to commit and direct their purpose and energy to do their best. In business the result can be even more clear, with those who just have good enough customer service or attention to product quality steadily losing their customers to a more focused and committed competitor. In life, like in business – it really does pay to do your best. However, unlike business, your best is relative to your own capabilities. It’s about you being truthful to what you are really capable of, and not settling for anything short of your best effort. Just enough is thus only mediocre.

Most people today have the attitude of ““I guess that’s good enough”. This is because people today have become multi-taskers and they are burdened with a lot of things at the same time. However, such an attitude does more harm than good. They fail to realize that today “good enough” is not enough. Only our best will pass the test in today’s highly competitive economy. This is the chief reason why all companies in the same business do not show the same rate of progress because all of the people working in those companies do not put the same degree of thought, effort, interest and enthusiasm into the everyday operation of their jobs. You, and your fellow workers, will continue to progress only as long as you put more and more intelligent thought, effort, interest and enthusiasm into the everyday operation of your job. Your company will continue to progress only as long as it continues to provide a better product and / or better service to more and more satisfied customers. Hence, your own progress and that of the company you work for are as tightly bound together as the links of the strongest chain. Each is dependent upon the other for success.

Hence, only those people and those companies get ahead , who strive for excellence. Those who are continually trying to:

• DO a better job
• MAKE a better product
• RENDER better service
• IMPROVE their working relationships
• ATTRACT more customers
• RETAIN existing customers
• INCREASE the quality and value of their product in every possible way

If we dig back into history, we will find that the people who get ahead are the people who get genuine satisfaction out of striving continually to do a better job today than they did yesterday. They know that we make our own tomorrows by the things we do today. They have learned that the difference between success and failure is the difference between doing our best and doing just enough to get by.

Abraham Lincoln had the right idea. When only a young man, he said “Every day I will just do the best I can and someday my chance will come”.

How Do Successful People Get That Way?

They have plenty of drive

They accept responsibility cheerfully

They know that only the BEST will pass the test

They know that success is never an accident

They know that the customer is their real boss

They look – listen – learn

They find out if they’re not sure

They set an example to others

They know that the next field only looks greener

They welcome new ideas

They profit from their mistakes

They never forget that “Good Enough” is “Not Enough Today”..

Hence, for all of us, this phrase gives us a very huge lesson. Lets be our best everybody, better than the previous day as being just good enough is surely not good anymore.